Dove
Real Women Behind the Real Women, Deodorant Launch

For Dove’s deodorant launch, we put a twist on the original Real Women of Beauty with a campaign about the women behind the real women behind the scenes. Why talk to just the real women starring in the TV shoot? We went behind the scenes and talked to the real women running the production itself.

Audition

Pre-Pro

The Shoot

Rich Media Banner / Landing Page Experience