LET’S BUILD BRANDS
AS STRONG AS STEEL

What makes copywriting stand tall? How do words create the framework for the world’s most desirable brands?

An opportunity exists at every internal and external communication to strengthen a brand. That doesn’t mean going overboard (sometimes, it does!). It simply means that consistency adds up. That each communication supports the others. They create structure. They become the cultural architecture that guides how everyone in a company chooses their words.

I believe in strong copywriting foundations. But they must be supported by research and knowledge. Creativity requires intuition, but that intuition needs a backbone. Which is why I often find myself relying on my Marketing and Creative education and skills that I developed while studying at both the University of Vermont and the Creative Circus.

TL;DR, I can think like a Marketer and craft like a Creative.

Just like building anything, planning pays off. We can work together to set our milestones and align on a blueprint that gets us there. We’ll address considerations and concerns, and find the right path forward. I’m confident that I can help lead us forward by relying on my past experience and willingness to grow with each project.

 
 

***BUILDING CAPABILITIES***

• Campaign strategy for fully integrated campaigns

• Brand tone and copywriting guidelines

• Email flow campaigns

• Social media across platforms

• UX writing websites and apps

• Deep knowledge of SEO rankings and strategy

• Translate tech-speak into snackable conversations

• Content platform updates

• Proofread creative and technical documents

Collaborate with stakeholders, project managers, creatives, vendors, product managers, application designers, and data analysts.

***SOFTWARE***

Miro, Figma, WorkFront, Adobe Suite, Davinci Resolve, Affinity, Microsoft Office

***HARDWARE***

The One Show, Addy, OMMA, Webby Awards

***MEDIA***

Digital and Traditional, Integrated, TV, Video, Social, Email, Website, SEO, U/X, Print, Radio, Out-of-Home, Point of Sale, Direct Mail, Product Descriptions

View Ross’s Professional Resume


Email: ross.cauvel@gmail.com
Calendly Link to Schedule a 30-minute Intro

 

Career Highlights

  • Created tech hacks to help small businesses optimize their customer experience during the Holiday rush

  • Helped a University spread awareness about tech degree demand with a documentary-style look and feel

  • Collaborated with improv comedians for an award-winning hotel campaign that generated organic engagement

  • Sketched billboards for those iconic golden fries that made it to the big leagues

  • Wrote a video game and product launch with Tiger Woods playing an out-of-this-world game of golf

  • Wrote content for a beer brand’s refreshing social oasis