YOUR BRAND IS YOUR COMPANY’S FOUNDATION. LET’S BUILD YOUR FOUNDATION AS STRONG
AS STEEL.
Hi, my name is Ross, and I’m an Advertising Copywriter born and raised in Pittsburgh, Pennsylvania. I created Steel City CopyWorx as a place for local Pittsburgh-area brands to tap into experienced advertising teams as sturdy and versatile as our beautiful Steel City.
We’re excited to offer a wide range of copywriting services and capabilities, honed over 15 years of working with the best brands and people in the advertising industry!
How I help:
I join your creative team as a solo copywriter
We can join you as a creative team with an art director, designer, or photographer from my network
We can join you as a creative team and recommend production companies from our networks
View Ross’s Professional Resume
Schedule a 30-minute intro:
https://calendly.com/ross-cauvel/30min
Email: ross.cauvel@gmail.com
Strategic Copywriter and Brand Tone Builder
Brand guidelines, tone of voice, and consumer personas
Direct-to-Consumer and Direct Response Multi-Channel Campaigns
UX writing for websites and apps
Guidance on SEO strategy and search rankings
Translate tech-speak into snackable social content
Presentation deck building and proofreading
Career Highlights
Created tech hacks to help small businesses optimize their customer experience
Wrote content for a beer brand’s refreshing social oasis
Helped a Technical University create a more approachable look and feel
Collaborated with improv comedians for an award-winning hotel campaign
Sketched billboards that made it to the big leagues
Wrote a video game and product launch with Tiger Woods playing an out-of-this-world game of golf
