LET’S BUILD BRAND FOUNDATIONS
AS STRONG AS STEEL
What makes copywriting sturdy and durable? When does it stand the test of time? The answer is crafting words with purpose, consideration, and consistency.
When it all works out, our words speak clearly and effortlessly. Just like when you meet someone at a party, you expect a brand to present itself in its most natural form, in a relatable tone, with the perfect message based on context—meeting you exactly where you are in that moment.
Of course, it’s not just about words. It’s about how the words relate to the brand, visuals, competition, and active conversations.
Building a brand is difficult because a strong foundation requires expert planning and decision-making at every step. My success has come from relying on my education from both the Creative Circus advertising school and my marketing degree from the University of Vermont. This makes me a unique Creative Director because I come from both a creative and scientific background.
That’s why I call my brand Steel City CopyWorx. It represents my commitment to building brands with strong foundations that every single employee in a company can rely on. Because that's the reality of a brand. Every single person counts on the brand to have meaningful value. So that they can use the brand to get ahead in their role or position of the company.
So...it's kinda a bigger deal than just some ads, ya know what I mean?
Copywriting and Creative Services
Copywriting for Campaigns, including Video, Digital, Social, Email and Print
Brand, Customer Acquisition and Internal Communications
Campaign Strategy and Deck Building
Copywriting Production Supervision
Over Fifteen Years of Experience
Agency and In-House
Staff and Freelance
National Brands and Rising Stars
Thrives In
Fast-Paced Environments
Collaborative Technologies
Reaching for Exceptional Standards
View Ross’s Professional Resume
Email: ross.cauvel@gmail.com
Calendly Link to Schedule a 30-minute Intro
Career Highlights
Created tech hacks to help small businesses optimize their customer experience during the Holiday rush
Helped a University spread awareness about tech degree demand with a documentary-style look and feel
Collaborated with improv comedians for an award-winning hotel campaign that generated organic engagement
Sketched billboards for those iconic golden fries that made it to the big leagues
Wrote a video game and product launch with Tiger Woods playing an out-of-this-world game of golf
Wrote content for a beer brand’s refreshing social oasis
