Copywriting, Content Strategy, UX, and SEO

• Brand guidelines, tone of voice, and consumer personas

• Copywriting from strategy to campaigns

• UX writing for apps and website functionality

• Deep knowledge of SEO rankings and strategy

• Translate tech-speak into snackable conversations

• Content platform updates

• Proofread creative and technical documents

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Career Highlights

• Refreshed copywriting for California’s largest clean energy provider
  across 36 cities

• Created tech hacks to help small businesses boost Black Friday sales

• Helped a tire company go viral by honoring fans

• Collaborated with improv comedians for an award-winning hotel campaign

• Wrote content for a beer app that became a refreshing social oasis

• Concepted billboards that made it to the big leagues

• Worked with one of my favorite directors to refresh content for a technical University

• Wrote a video game with Tiger Woods playing an out-of-this-world game of golf

My Writing About Writing

• Rise in Search Engine Rankings with this Twist on a Classic Trope

• The One Advertising Idea That’s (Almost) Always Clever

• The Only Question Your Advertising Absolutely Must Answer

• I Read This So You Don’t Have To: Wanting, The Power of Mimetic Desire in Everyday Life

• The One Copywriting Challenge That Modern Brands Struggle To Nail

• My Journey into the Trades: Career Pivot or Bridge?
  
  

Education

University of Vermont, Burlington, Vermont, Bachelor of Science in Marketing

Creative Circus Advertising School, Atlanta, Georgia
Certificate of Copywriting

Second City Improv in Chicago, Illinois
Comedy Scriptwriting

Fun Facts

• Worked in Rockefeller Center and watched the Today Show from the window

• Witnessed Zach Galifianakis and Aziz Ansari crash a comedy open mic night in Brooklyn

• Became a Senior Technician at a Mazda garage while searching for work

• Earned my Wilderness First Responder and worked as a rafting and climbing guide during summers in college

• Built a climbing wall in my dorm room in college