Bud Light, The Bud Light Party App

We built the ultimate social party app that engaged fans with challenges, a gamified point system with access to real rewards, and news and insider information about 12 secret concerts across the country.

The Bud Light Party App

Custom Campaign Poster - Photo Filter Challenge
Create your own custom campaign poster and run for office. The best campaign posters were selected to receive prizes and created art at Bud Light Campaign concerts.

Commander In Chief of Cold Ones

Leader of the Dance Floor

Speaker of the House Party

Representative of Raising Da Roof

Ambassador of Awww-Yeah!

Bud Light App Campaign Posters on stage!

Monthly Challenges
#1 DOG DAYS OF SUMMER Challenge + Quiz

#2 HAPPY HOUR Challenge + Quiz

#3 TOAST YOUR TOWN

Show Us Your NFL Team Can Challenge

We created photo filters using the NFL beer cans and taglines designed by the brand agency.

Top submitters Got To be Surprised and Delighted with swag boxes and a message from party leaders.

Strategy/Manager: Jason Syptak / Kelli Yap
Sr. Art Director: Alex Shelley
Sr. Copywriter: Ross Cauvel