I SHAPE BRAND TONE AND VOICE TO RESONATE WITH AUDIENCES
ALONG THE CUSTOMER JOURNEY
15 Years of Copywriting and Content Strategy
Translate tech-speak into snackable conversations
Develop brand guidelines, tone of voice and consumer personas
Copywriting from strategy to campaigns
Proven organic and paid social media engagement
UX writing for apps and website functionality
Deep understanding of SEO rankings and strategy
Content migration to new content management platforms, webpage development
Proofreading for creative and technical documents
Career Highlights
Helped a clean energy company simplify its communications
Showed small businesses how technology can Black Friday sales
Helped a tech company strategize web content and case studies
Wrote a four-word social post that went viral
Created an integrated social campaign for a hotel that won awards
Built an app for a beer that got the party started with 2-3x engagement
Developed an influencer campaign for a tire company on a shoestring budget
Sketched billboards for a fast food sports sponsorship that went to the big leagues
Refreshed a tech college’s website with video, webpages, print and radio
Wrote a video game with Tiger Woods playing an out-of-this-world game of golf
My Writing About Writing
• The One Advertising Idea That’s (Almost) Always Clever
The Only Question Your Advertising Absolutely Must Answer
I Read This So You Don’t Have To: Wanting, The Power of Mimetic Desire in Everyday Life
The One Copywriting Challenge That Modern Brands Struggle To Nail
My Journey into the Trades: Career Pivot or Bridge?
Education
University of Vermont in Burlington, Vermont Bachelor of Science in Marketing
Creative Circus in Atlanta, Georgia
Certificate of Copywriting
Second City in Chicago, Illinois
Comedy Scriptwriting
Fun Facts
Lives in Pittsburgh, Pennsylvania
Culturally insatiable
Obsessed with technology and mechanics
Amateur Batman and Riddler impersonator
Cooks up a mean chicken parm
Loves lists