Case Study: Anatomy of A Viral Post
Firestone Tires Social
How did we help a Firestone blow up their engagement numbers and hit over 100k “likes” just by reposting a fan’s photo? By using Social Listening, we identified a fan’s post of a classic car that we couldn’t stop drooling over. Then we got permission to use the image, and honored it with a short, punchy headline and a photo cred for the original poster.
This Post Went Viral By Listening to Our Market
Meta and Twitter Social Content Calendar:
For each month, we created content for four different branded categories, including #TruckStuff, Country Music, Indy500, Internet Holidays, and User-Generated Content .
CD: Jason Liberatore
Sr. Copywriter: Ross Cauvel
Sr. Art Director: Alex Shelley
Designer: Paul Gonzalez
