AT&T Business
Strategy:
Black Friday is a valuable opportunity for small business owners. Show AT&T’s expertise in helping small businesses capitalize on Black Friday and keep sales rolling.
My Role:
Concepted an overall campaign strategy and wrote post copy. We created eight Holiday Hacks and teased them on digital and social media, becoming an evergreen Smart Hacks program.
Facebook Canvas
Display Ads
Valentine’s Day Post
After the holidays, the campaign rebranded as “Smart Hacks For Business” and continued on as evergreen content.
Work Remotely, Safely Post
Display Ads
Landing Page
